Unbiased processing is the third core element of authenticity, allowing you to evaluate yourself and others without distortions from past experiences, assumptions, or ingrained beliefs. The biggest challenge in this process is confirmation bias, the tendency to interpret information in ways that reinforce what you already believe. When confirmation bias shapes your self-view, it becomes harder to see your strengths and weaknesses clearly. Practicing unbiased processing means intentionally seeking a balanced perspective - acknowledging both the positive and negative aspects of yourself. This clearer self-understanding helps you recognize your contributions, identify areas for growth, and show up more accurately in your relationships and roles, ultimately strengthening your sense of authenticity.